One of my favorite companies is Buffer. Buffer quickly became one of my favorite companies because of their ultra transparent culture. Buffer isn’t afraid to share failures with their community, which ultimately humanizes them. The humanization of their brand by sharing failures makes everybody cheer for them and makes people want to be part of the Buffer journey.
The obsession with transparency that Buffer has displayed has inspiring me to make sure that Wander is a similarly transparent company. I want transparency to be a way of life at Wander and an integral part of our identity. If we fail at something, we want other startups to have useful information about our failures to help them avoid the same mistakes. If we succeed, we want other companies to be able to learn from our successes. We want everybody part of our company, both employees and clients, to embrace openness as being a tool to help others.
This passion for openness that we’re creating at Wander also demonstrates that we aren’t necessarily a company obsessed with making money, but rather are a company that has a bigger vision than dollar signs in ours eyes. We are a company that has formed to help other companies and we want our honesty about our own company to help guide others towards success (even our competitors!). For us, doing high quality work is our ultimate priority, not making money.
As Wander grows, we will begin sharing monthly updates on our revenue, salaries, employee equity distribution, and even create dashboards that help you understand how we spend our money. In addition, we’ll share frequent updates on experiments we run and let you know if they flop or flourish.
By making Wander a transparent company, you’ll be able to understand what makes us tick, trip, and hopefully become immensely successful.
Want to join the Wander journey? Click here.